Over here at Storyteller Productions, we get the same questions asked, “Can you make me look skinnier?” “If I mess up, can I do it again?” and of course, “What should I wear?”. Well, we got you covered. When appearing on camera, one must be very selective about one’s wardrobe. Looks can say a lot about a person; how professional they come off to be, how serious they want to be taken, and can even foreshadow their personality. Now, this can be different for every business, but a good rule of thumb is to wear what you normally wear to work. Don’t be shy to ask the video production provider what to wear but make sure you read this article first, your questions may be answered below!

One thing to keep in mind while preparing for a corporate video is the setting. If you’re going to be interviewed or shot in a setting that is relatively darker, you are going to want to stay away from colors like grey, navy, and black. I say that because you don’t want to blend into the background, normally the point of the video is to make you stand out. On the other hand, if you’re going to be shooting in a lighter setting you’ll want to stay away from lighter colors. Pastel colors, white, tan and any other color that seems to flush out your skin is going to make you look more flushed out with the brighter lighting.

  1. Keep it comfortable. Not sweatpants and baggy shirt comfortable, but something that you feel relaxed in. You don’t want to appear stiff and uncomfortable on camera, the viewers can tell and it might even make them feel uncomfortable (which probably isn’t the feedback you’re looking for).
  2. One should consider wearing foundation because it helps absorb light and avoids presenting a greasy or shiny complexion. If you have naturally oily skin, make sure to pack some oil- absorbent pads in your purse and you’re skin- tone correct powder.
  1. Choose a business outfit that is flattering, conservative and comfortable, but will also convey that you are professional, knowledgeable and trustworthy. One should avoid wearing too many patterns, colors, or anything that seems like the viewer will be looking more at your outfit than listening to what you have to say.
  2. Try to avoid wearing glasses and shiny accessories (especially necklaces and bracelets) because they move and will reflect light, creating glares.
  3. Do not, I repeat, DO NOT wear revealing clothing; as a company representative in a corporate video, you must look like someone who can be taken seriously. You’re the expert who is being featured in a corporate video, be sure to dress for success. Save it for the weekend.

If you’re still unsure on what to wear, you can always bring several outfits to the video recording. Ask the videographer to complete some test tapings to help you decide what outfit best portrays you as a confident, and trustworthy professional. Oh and don’t forget a smile! Smiling is a powerful tool that will attract and engage viewers, enhancing their desire to listen to your video.