When it comes to starting your own business, there is a lot of trial and error involved. If you’re wondering what lessons other small business owners have learned- in hopes to avoid having to learn those lessons for yourself- then you’ve come to the right place. We are going to share with you a variety of areas in which other business owners like you have learned valuable lessons.


Remember to enjoy what you do. It shows. It’s a trickling effect. It’s impactful to everyone around you from your employees to your customers. Even your personal relationships can be effected by your attitude towards business. Having a positive mindset and attitude aiming towards success is what will help pull you through all the struggles you’re sure to face (especially in the beginning) as a small business owner. If you have a sour attitude or an “I hate my job” mentality, what does that say about your business? Think about how your employees and customers


Time management, believe it or not, is one of the top areas that business owners struggle with. Here are some tips to help you fine tune your time management skills. Eliminate stress by setting aside time every day to do daily planning. This will help you stay more organized and productive. Focus on the importance of a task over urgency. What’s most important should come first to ensure success. Delegate work to employees whenever possible. Sometimes we make our plate so full and think no one can do a better job than ourselves, that we forget to ask for help when help is needed. Being a business owner doesn’t mean doing everything yourself. A big part of being successful is learning how to delegate effectively.


This is a big one that keeps changing. A few years ago, social media, in general, wasn’t anything compared to what it is today. All of these platforms have evolved. This includes Facebook, Instagram, Twitter, Pinterest, etc. As a business owner, it’s important to keep up with the times, so to speak. Make sure to focus on maintaining an active presence on whichever platform your customers are on. I can’t stress enough: be where your customers are. You do not have to be everywhere, but you do need to be heavily engaged wherever your customers are.


Write down all of your goals. You may think that tidbit is unnecessary, however, goals that are written down are more likely to be completed nine times faster than those that are not. Make sure you’re setting goals that are specific, attainable, and measurable. By setting goals like this, you are setting yourself up for success.


Invest in your employees. They are a direct reflection of you and your business. They will either make a positive or a negative impact. The choice is yours based on how you manage. It can be hard to find quality employees, but it’s worth it to invest the extra time to properly train them for success. Do not keep unreliable employees. If having one sit down with them doesn’t cause a change to happen in their job performance, then it’s time to part ways. It’s a part of business that you will need to accept and make happen in order to protect your business. Unreliable and disrespectful employees should not be tolerated, as they can tarnish your brand’s reputation. Always make the effort to keep your employees motivated! Recognizing and rewarding employees for a job well done will show them you care and they’ll be happy to work hard for you. Hold them to a standard of success and help guide them along the way.

Your Story is Essential


Storytelling is an essential marketing tool for brands to connect consumers with memorable, emotionally engaging and profitable messages. By 2019, internet video traffic will account for 80% of all consumer Internet traffic. One-third of online activity is spent watching video, getting the right message across is an essential practice for all businesses. Viewers can retain 95% of your story when they watch it in a video compared to 10% when reading. Which helps 64% percent of your consumers to make a purchase after viewing the video. 

As experts in storytelling, we build a story for our clients in a compelling and unique way that drives customers. We help you get your story out to your ideal client, making it easier to attract and send the right message to them. By using video it’s like adding another salesman on-demand saving your time and money.

Contact Storyteller Productions today! To get your FREE strategy session on how video can you save time, money  & get you the results you are looking for!