You know the old saying “a picture is worth a thousand words”? That is still rings true to this day… however, now we also have video. Statistics are proving that video is worth a whole lot more. The type of impression and connection a video can make- versus a picture, text, or word of mouth- can be significant when it comes to businesses engaging with their customers.
Why does video work so well for businesses on social media? It builds a stronger connection with customers. It’s a more personable way to address customers so they feel better acquainted with the business, as well as makes it easier for customers to interact back with businesses. By liking, commenting, subscribing, etc… the lines of communication stay open. Customers like being able to share their opinions and voice their concerns. Video content is the key to building trust. If businesses want to keep up with the times, they must evolve and jump on the video content marketing train. According to Forbes, online content will consist of 80% video marketing by the year 2019. Also, the consumption of video content on mobile devices continues to increase by 100% every year.
If you’re still not convinced that it’s necessary to include video in your business’s marketing strategy, here are some facts to help put it into perspective.
Share-ability: Compared to any other platform, 92% of videos are viewed via mobile devices.
Purchases: 90% of consumers claim that product videos directly impact their purchase decisions
Information Retention: 95% of consumers retain information communicated to them through video. Where as only 10% of consumers retain information from reading.
Traffic: Companies who utilize video content experience a 41% increase in traffic through web searches compared to others who don’t include video in their content marketing strategies.
ROI: 51.9% of marketing experts agree that video offers the best return on investment.
Technology has had so much growth in such a short amount of time. Think about the speed… how fast information gets out to everyone around the world and how quickly we can all connect and communicate. Sharing videos on social media takes it up a couple notches. Why? How many people around the world are on Facebook, Twitter, Instagram, and other social media platforms right now? A LOT. Think of how many people you can reach in an instant. Another good point to remember is by sharing information via video, you are taking the effort out of it for customers/viewers. They no longer have to take the time to read anything, scroll, or navigate, or anything of the sort. They just click play and are visually engaged and informed by your content all with one click. It’s pretty amazing when you think about it.
If you are a business who is not currently taking advantage of video marketing, what are you waiting for? The majority of your content should be streamed through video if you want to get information out to your customers, or leave them with a certain impression, or get legitimate feedback. Your customers will likely feel more connected with you, which is a win-win for your both and will hopefully turn into a long and successful relationship.
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