If you’re still not convinced that it’s necessary to include video in your business’s marketing strategy, here are some facts to help put it into perspective.
Share-ability: Compared to any other platform, 92% of videos are viewed via mobile devices.
Purchases: 90% of consumers claim that product videos directly impact their purchase decisions
Information Retention: 95% of consumers retain information communicated to them through video. Where as only 10% of consumers retain information from reading.
Traffic: Companies who utilize video content experience a 41% increase in traffic through web searches compared to others who don’t include video in their content marketing strategies.
ROI: 51.9% of marketing experts agree that video offers the best return on investment.