The Challenge

When an agency contacted us to help rebrand and created a distinct message for a jewelry store. We knew we were up to the challenge. After discovering the steps of the design process, we found there was an opportunity to bring out the custom creation side of their business.

For this production, we focused on the really cool behind the scenes productions of creating jewelry.

The Strategy

We had limited time to work with the jewelers in story, so we had positioned certain shots and times that would be best for them. Fortunately, we had access to showcasing the intricate steps that allowed for a unique, yet styled look. This in combination with the voice over won an award at our regional advertising show.